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For a few months, the ELNA folks have been talking about trying various outreach methods to do outreach and publicity about Esperanto. Some of the people talk about buying advertising -- I've been more inclined to think about what we can for little or no money. One thing that Rob Read said was that we ought to focus on a small market and try to penetrate deeply. Mostly, people have been talking about science fiction enthusiasts and teachers-of-latin. I realized that the community I was most interested in were bloggers. Bloggers are interested in communication -- are communicating with a world-wide audience -- and are increasingly influential. That's part one.

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