For a few months, the ELNA folks have been talking about trying various outreach methods to do outreach and publicity about Esperanto. Some of the people talk about buying advertising -- I've been more inclined to think about what we can for little or no money. One thing that Rob Read said was that we ought to focus on a small market and try to penetrate deeply. Mostly, people have been talking about science fiction enthusiasts and teachers-of-latin. I realized that the community I was most interested in were bloggers. Bloggers are interested in communication -- are communicating with a world-wide audience -- and are increasingly influential. That's part one.
Part two was remembering blog day from last year. For blog day, bloggers were encouraged to participate by posting an entry that described 5 blogs they didn't usually read. It was interesting to me see the idea gain traction and generate a lot of buzz last year.
So I'm hoping to generate similar excitement by getting people to celebrate Esperanto Day, December 15, 2006, by crafting a bilingual post in their native language and in Esperanto that describes the "language problem" from their perspective: maybe that there isn't a language problem, or that their language is being threatened, or that miscommunication creates friction in their community, or the costs of trying to maintain their language in an increasingly monolingual world. I'll be fascinated to read what people write!
Esperanto day... Pass it on!